Research: Opening Credits & Typography

Opening Credits & Typography

Opening Credits

Opening credits are written information demonstrated when a film commences. Opening credits informs the audience on important information on the film such as who is starring in it and the production roles such as the director/s and the main actors/actresses. Opening credits are utilised before a film starts as it supports the audience in familiarizing themselves with the films content before watching it. It also helps to promote the film as it can influence the audience to watching it if they for example see their favorite director or actor in the opening credits.

Purposes of opening credits

Opening credits has various purposes such as:

• Advertising a film
• Promoting a film
• Giving credit where its due
• Influences audience to watch a film
• Helps to set the tone 

Information in opening credits

The audience expect to see at least two main actors/actresses which are used to catch the audiences attention. It then provides a list of the producers and other roles that were involved in the production of the film in order of importance.


Effect they have on the audience  

Opening credits are effective in films as they help to build tension and also create other emotions such as confusion within the audience and also makes them ask questions, therefore making them likely to want to watch the film.

 Example of opening credits - analysis

                                                 Se7en opening credits analysis

In the thriller movie 'Se7en', the opening credits is very effective in promoting the film. This is due to the fact that the opening credits included the names of the actors and they directors that were involved in the film. This was featured in order for the audience to be aware of the actors/actresses that are playing important roles in the film. In addition to this, the actors/actresses presented were in a form of most important roles to the least important. This form then continued into the production roles where it also went in order of importance.

Typography

Typography is a term used to describe the font that is used in the world of media. Font can be utilised in many things in media such as film credits. Typography also features the size of the font that is used aswell as its colour.

The typography utilised in the opening credits of the thriller 'Se7en' epitomizes the fact that its coming from a thriller movie. Different fonts are used in the opening credits and the font changes during the listing of the production roles. 

Conclusion

From looking at different film opening, I have come to a conclusion that I will be utilising medium sized text in dark colours such as black and red which both symbolise terror and fear.