Question 5) How did you attract/address your target audience?
As well as carrying out a variety of secondary research into
thriller movies and audiences, I was also required to find an alternative
source of research to allow my group to find out our preferred target audience
in thrillers. To do this we created a questionnaire as we felt that this was
the best manner of receiving constructive feedback from our audience. Our
target audience were given a questionnaire specifically made for them by my
group in order to help us research their preferences within a thriller film.
My questionnaire contained questions regarding what my
target audience enjoyed in thriller films. For example, one of my questions was
“Who would you prefer to be the victim in a thriller move?”
I also asked the audience “Do you judge a movie by its
opening sequence?” out of 20 people, 14 replied yes and 6 replied no. Do to
getting this response, my group made sure that all our best efforts were put in
to make our opening sequence as best as it could be.
Overall, this primary was highly beneficial to my research
and planning due to the fact that it enabled my group to make our film relate
to our target audience’s responses. Furthermore, the questionnaire supported us
in making our thriller movie conventional to the genre as we were able to
utilise the questionnaire to create our thriller around. For example, the
subgenre we chose is a psychological thriller. Moreover, when looking at the
response from the questionnaire, it became clear to my group that our target
audience was people of the ages 16-25 year old people of a mixed genre who wish
to see a thriller film containing suspense, tension and surprise. This
information was essential to our group as we then knew who our target audience
were and what they were looking forward to seeing in our film.
Target audience
details:
Age: 16+
Gender: Unisex
Ethnicity: Diverse
Occupation:
Students, Unemployed
Hobbies:
Socialising, cinema, playing sports
My questions:
Do you enjoy thriller
movies?
What is your
favourite thriller sub-genre?
What emotion do you
most experience when watching thrillers?
Who would you prefer
to be the victim in a thriller movie?
Which theme do you
prefer within a thriller movie?
Where would you most
expect a thriller movie to be set?
The
questionnaire was vital as we got more information about who the target
audience was and what their interests were. This also allowed us to get quick
feedback, and the information we wanted was specific. My results were
beneficial to me because I got a better understanding of what my audience’s
expectations are of a thriller and what they were looking forward to seeing in
mine.
In addition to this, to make sure all conventions were followed and our thriller appealed to our target audience, I created a focus group to showcase my production.
In addition to this, to make sure all conventions were followed and our thriller appealed to our target audience, I created a focus group to showcase my production.
Basic understanding of the significance of audience feedback. The questionnaire you created is discussed and some of the key questions you asked have been identified.
ReplyDeleteTo improve;
-need to be clearer on how this feedback enabled you to make decisions about your work.
-Introduce your focus group a little clearer by stating how this was done after the production to gain further audience feedback and what the significance was of this.